How to Write a Bio that’s Targeted and Attention-Getting

How to Write a Bio that’s Targeted and Attention-Getting

You’ve probably heard multiple times that there’s no “one-size-fits-all” resume. But what about bios? Is there a one-size-fits-all bio? My answer is steadfastly, “No.” You need to understand how to write a bio that’s targeted to each audience you’re addressing, based on that audience’s focus, interests, and needs. I personally have an entire Word document devoted […]

Baffled by choosing keywords for your LinkedIn Profile HEADLINE?

Many people are flummoxed when it comes to choosing a LinkedIn profile headline. What keywords should they include? How do you get that up and down symbol ( | )? (Hit shift and the backslash key.) Is it more important to have keywords or a Tagline / Unique Selling Proposition (USP)?
This article will mainly address the last question: Keywords or USP? The answer to the question depends on your main goal with your LinkedIn profile.