How confident are you in your LinkedIn headline? Have you crafted it with keywords and viewer engagement in mind? Many LinkedIn users have not considered either SEO or marketing strategies in their headlines, mistakenly believing that their LinkedIn headline must be the same as their current job title. I frequently see job titles like “Project […]
It’s July 2014! For me, The Essay Expert, this month marks the 2nd full year that How to Write a KILLER LinkedIn Profile has been trending as #1 in Amazon’s Business Writing Category. I continue to be very excited about being a best-selling author—and I’m looking forward to my DreamBank presentation on how I got here, […]
Last Sunday I was interviewed by Luca Rosi, Editorial Manager at Hays, a leading global professional recruiting group based in the U.K., for his career blog, Keeping ahead of the game. I answered 13 questions and Mr. Rosi published 12 of them in two blog articles on December 1 and 2: “How to write a […]
Many people are flummoxed when it comes to choosing a LinkedIn profile headline. What keywords should they include? How do you get that up and down symbol ( | )? (Hit shift and the backslash key.) Is it more important to have keywords or a Tagline / Unique Selling Proposition (USP)?
This article will mainly address the last question: Keywords or USP? The answer to the question depends on your main goal with your LinkedIn profile.
