For the third consecutive year, LinkedIn has produced a list of its “25 Hottest Skills.” I shared 2014’s list with you as a part of my Top 10 Lists for the year, and I thought 2015’s edition deserved a separate post. This is a great tool for honing the keyword phrases in your LinkedIn profile, […]
It’s July 2014! For me, The Essay Expert, this month marks the 2nd full year that How to Write a KILLER LinkedIn Profile has been trending as #1 in Amazon’s Business Writing Category. I continue to be very excited about being a best-selling author—and I’m looking forward to my DreamBank presentation on how I got here, […]
Many people are flummoxed when it comes to choosing a LinkedIn profile headline. What keywords should they include? How do you get that up and down symbol ( | )? (Hit shift and the backslash key.) Is it more important to have keywords or a Tagline / Unique Selling Proposition (USP)?
This article will mainly address the last question: Keywords or USP? The answer to the question depends on your main goal with your LinkedIn profile.